The recent release of the Top 40 Online Retail Satisfaction Index, a study produced by ForeSee Results and FGI Research, revealed that consumer satisfaction with most of the top 40 retail Web sites dropped over the holiday season. In fact, overall consumer satisfaction is down 4 percent from earlier in 2005.

Beyond higher holiday expectations for lower merchandise prices, the concept of designing for conversions — which refers to the percentage of site visitors who actually make an online purchase — is finding an audience with savvy online retailers. That’s because they know that while over 70 percent of e-shoppers think shopping online is easier than shopping offline, Web design played a key role in 2005 online holiday spending.

So says a new report issued by interactive marketing and research firm Questus. Aside from pricing and shipping costs, the report found that over a third of shoppers cited navigation, the checkout process, and product descriptions as critical site aspects that impacted their completion of online purchases. Read complete artcle on ecommercetimes

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