Study reveals Web Design’s importance in the eye of the user
Dr Gitte Lindgaard and colleagues from Carleton University in Ottawa conducted a study on the behaviour of Internet users. It seems that users can take just one-twentieth of a second to decide whether they like the look of a website.
“Visual appeal can be assessed within 50 milliseconds, suggesting that web designers have about 50 milliseconds to make a good impression,” the study shows.
A man needs about 50 milliseconds to read a word, a quite remarkable fact. “It’s quite remarkable that people do it that fast and that it holds up in their later judgement,” Associate Professor of psychology Bill von Hippel, from the University of New South Wales said. “This may be because we have an affective or emotional system that [works] independently of our cognitive system.”
Sue Burgess of University of Technology Sydney said: “There’s no doubt that people do respond very quickly to websites and decide very quickly whether to stay on them”.
The results of the study are very important for on-line advertising companies. If the design of a web-site is wrongly chosen, the effect of the advertising message might not have time to reach to the user.
Via: news.portalit.net
